Bipasha Interviews


With branded entertainment becoming the flavour of Bollywood, brand associations are on the rise. After successfully marketing Rang De Basanti, UTV Motion Pictures has roped in Reebok for a marketing tie-up for its soccer-based movie Goal.
Unlike the regular brand association agreement, this marketing tie-up will have the brand’s active involvement in the look and feel of the movie. The apparel brand will manage the entire wardrobe, including footwear, apparel, sports kit and shades, of the two main actors John Abraham and Bipasha Basu in the movie. The in-film brand placement will also give Reebok a platform for its new line to be launched in August.