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The
Emami-Madhuri
line is likely to include a range of 100 per cent natural personal care products such as creams, lotions, soaps, powders, etc. Some healthcare products were also being considered. Initially being launched in Kolkata a nationwide rollout would follow soon.
Madhuri
will also serve as the label’s brand ambassador in India and abroad and will, in particular, take responsibility for promoting a range of Emami products overseas, beginning with the United States. It’s the first time that
Madhuri
has lent her name to a range of cosmetics. This is the first time in the country that a range of such products has been named after a screen icon.
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